Expert website design services
Your dedicated website design project manager will provide expert guidance and support as we build the website you have always wanted.
1. Strategic Brainstorming
Blue-sky thinking
As experts in UI/UX design, we understand that the key to success is starting every project with a thorough brainstorming process. We are dedicated to helping our clients come up with the best possible design ideas for their websites, and we believe that this starts with a thorough and strategic brainstorming session.
2. Crafting User Persona
Understanding the target audience
As a top UI/UX design agency, we understand the importance of thoroughly understanding our clients’ requirements and their target audience. That’s why we take the time to create detailed user personas that clearly define your audience. This helps us gain a deeper understanding of their needs, goals, and preferences, which we can then use to inform our research and analytics efforts.
3. User pain point map
Crafting a user-centric design
Empathy mapping offers numerous advantages for our design work. By utilizing this method, we are able to eliminate subjectivity and achieve a collective comprehension of the user’s viewpoint. We can identify flaws in our research, reveal user needs that the user may not even realize they have, and comprehend the factors that influence user behavior. This knowledge helps us create designs that are user-centric and tailored to meet the needs and desires of our target audience.
4. Evaluating the competition
Sorting what is valuable and what is not
It’s crucial to recognize who your competitors are in order to understand both offensive and defensive strategic context and identify opportunities and threats. To do this, we identify potential competitors and their target customers, specify key matrices or competencies, and assign each one a score. Then, we rate each competitor on the identified matrices and use this information to inform our UX UI product design planning.
5. Creative problem-solving and arrangement
Conceptualization to execution
During this step, we bring together product owners, developers, managers, and designers to review all of the data that we have collected. We organize this data into groups using sticky notes or cards, and we sort these groups into chunks that contain similar and related components of an application. This allows us to create a high-level view of the menu structure. The result is a seamless user experience that has been approved by all members of the team. It’s no surprise that we consider ourselves masters of user experience design.
6. Information architecture phase
Creating the application workflow
Information Architecture (IA) is a crucial part of our UX UI design services. It helps us prevent findability and usability disasters that could lead to costly redesigns. By focusing on organizing, structuring, and clearly labeling content, we help users easily find information and complete their intended tasks. IA is an essential tool for creating a user-friendly design that helps users navigate and interact with a product or service.
7. Early prototypes
Constructing screen hierarchies
After fleshing out the Information Architecture, we have a good understanding of how to structure the screens for an application or website. We create fast, low-cost paper prototypes that include navigation, content, and action for each user requirement. This helps us get early feedback from stakeholders, identify and fix mistakes, and iterate to minimize rework later on. By creating these prototypes, we can test and refine our ideas before moving on to more detailed and costly development work.
8. Detailed & Polished Wireframes
Refining screen layouts and flows
After creating low-fidelity paper prototypes, we convert them into high fidelity wireframes to provide more detailed and precise representations of the screens in their final shape and style. We also create a click-through prototype to define the flow of the application or website, which becomes the reference for our visual design experts. This step is an important part of our process, as it helps us visualize the final outcome and refine the design.
9. Defining UI Guidelines
The guide sheet for developers
The next step is setting up the color palette, typography, the call-to-action buttons, notifications and alerts, icons and possibly, every component of a user interface. We draft a customized UI guide-sheet that helps our UX UI developers to work independently. In turn, it reduces frequent follow-ups with designers. That’s how we carefully design your web and mobile applications.
